3 years in Santa Clara

🕐 min read

Senior Designer for my first year, promoted to lead the search experience design team for over 2 years before the 2020 layoffs at realtor.com (RCD).

3 years in Santa Clara
Some of my fellow designers: teams win when leaders stay in the background and just support.
TL;DR
  • Lifted CSAT, Engagement *and* revenue every year
  • Designed new RDC mobile experience & built a design system
  • Brought Mobile Prime & Mobile First approach to RDC
  • Promoted to leadership in my first 12 months
  • Built an engaged, passionate & happy team
  • Laid off, May 5th 2020

Some of my designs

Design work I've done in UX, visual design and UI development at realtor.com (RDC) from early 2017 through 2019.

More than 2 years leading the core design team

Everything I know about managing teams I learned & applied in the last two years. You can read all about it in My Playbook, watch this brief 60 second video or keep scrolling...

Gone in 60 seconds: the passion, tenacity and impact we bought every day.

The impact we had at RDC

Pieced together some of the highlights of this time at RDC. Special thanks to everyone who supported our team, believed in the mission and helped us make something special.

Final day for my team and I amidst widespread layoffs. Until next time <3
May 2020

Final day for my team and I amidst widespread layoffs. Until next time <3

Organise and host a new event to celebrate our people, their work and impact.
Feb 2020

Organise and host a new event to celebrate our people, their work and impact.

Team day out including Ten Pin Bowling, a visit the Winchester Mystery House and Korean BBQ.
Jan 2020

Team day out including Ten Pin Bowling, a visit the Winchester Mystery House and Korean BBQ.

Design and build our end of year site for all things house porn and news for 2019
Dec 2019

Design and build our end of year site for all things house porn and news for 2019

Another valiant effort to be crowned Ugly Sweater champ, falling to RDC superstar Woody.
Dec 2019

Another valiant effort to be crowned Ugly Sweater champ, falling to RDC superstar Woody.

Spend the day at the NAR conference in SF with our incredible events team.
Nov 2019

Spend the day at the NAR conference in SF with our incredible events team.

Halloween pumpkin carving and team dress ups.
Oct 2019

Halloween pumpkin carving and team dress ups.

Run our first Hack it Forward @ RDC.
Oct 2019

Run our first Hack it Forward @ RDC.

Team day out in Santa Cruz riding crazy scary rides.
Aug 2019

Team day out in Santa Cruz riding crazy scary rides.

Promoted to Director of Design. Team of 7 designers focused on our core web and app experiences.
Jul 2019

Promoted to Director of Design. Team of 7 designers focused on our core web and app experiences.

Launch the Summer of Cricket in the backyard. Well, the basketball court out back.
Jun 2019

Launch the Summer of Cricket in the backyard. Well, the basketball court out back.

Design an RDC Pride Badge for Pride Month. <3
Jun 2019

Design an RDC Pride Badge for Pride Month. <3

Launch 'Design Playground': a whole day to nerd out on design, experiment with new tools or learn something.
May 2019

Launch 'Design Playground': a whole day to nerd out on design, experiment with new tools or learn something.

Random comp I designed winds up on ABC's The View promoting our Price Perfect experience.
May 2019

Random comp I designed winds up on ABC's The View promoting our Price Perfect experience.

Tiger team celebrates their victorious leads mission on the high seas.
Apr 2019

Tiger team celebrates their victorious leads mission on the high seas.

Entire design team gathers in Santa Clara for a workshop and then VinoArt: painting and wine.
Apr 2019

Entire design team gathers in Santa Clara for a workshop and then VinoArt: painting and wine.

Design team take a day trip to SF: MOMA, Escape Room and Japanese degustation.
Dec 2018

Design team take a day trip to SF: MOMA, Escape Room and Japanese degustation.

Angie and I rock the 80's theme holiday party with clothes we had lying around the house.
Dec 2018

Angie and I rock the 80's theme holiday party with clothes we had lying around the house.

Democracy grill for voters: much like back home we BBQ on election day. You vote? You eat.
Nov 2018

Democracy grill for voters: much like back home we BBQ on election day. You vote? You eat.

Fervent campaign to rename the 'general' slack channel to 'announcements' finally prevails.
Oct 2018

Fervent campaign to rename the 'general' slack channel to 'announcements' finally prevails.

Speak at Girl Geek Dinner (very self aware being male and speaking at this event).
Oct 2018

Speak at Girl Geek Dinner (very self aware being male and speaking at this event).

Really pushing this democracy thing at work. I also stole 3 TVs in the office and started showing designs.
Sep 2018

Really pushing this democracy thing at work. I also stole 3 TVs in the office and started showing designs.

First design demo showcase with pizza, modelled on the Hackers Marketplace.
Aug 2018

First design demo showcase with pizza, modelled on the Hackers Marketplace.

Organise a private lunch for the team with our then CEO Ryan O'Hara to give them a little face time with the boss.
Jul 2018

Organise a private lunch for the team with our then CEO Ryan O'Hara to give them a little face time with the boss.

'Shovel People' becomes a thing.
Jun 2018

'Shovel People' becomes a thing.

Introduce first physical kanban wall at RDC.
May 2018

Introduce first physical kanban wall at RDC.

Promoted to Senior Manager, lead a team of 8 designers. Memorable team lunch at Sizzler and the infamous Shrimpgate.
Apr 2018

Promoted to Senior Manager, lead a team of 8 designers. Memorable team lunch at Sizzler and the infamous Shrimpgate.

A taste of all the screens I've designed and hosted on TV displays in the office celebrating impact, effort and people.
Mar 2018

A taste of all the screens I've designed and hosted on TV displays in the office celebrating impact, effort and people.

Introduce the Hackathon Marketplace to RDC. Our friends from REA join the event and naturally we won.
Feb 2018

Introduce the Hackathon Marketplace to RDC. Our friends from REA join the event and naturally we won.

Shoot first edition of Mean Tweets but based on actual consumer feedback. It's hilarious!
Feb 2018

Shoot first edition of Mean Tweets but based on actual consumer feedback. It's hilarious!

Spend a day on the phones with Libby in Scottsdale, AZ.
Jan 2018

Spend a day on the phones with Libby in Scottsdale, AZ.

Organise Lean Coffee sessions: we would go on to have four in total and some great conversations.
Dec 2017

Organise Lean Coffee sessions: we would go on to have four in total and some great conversations.

Dress as SAMta Claus and hand out candy in the office.
Dec 2017

Dress as SAMta Claus and hand out candy in the office.

Organise legendary holiday party at local fancy car showroom.
Dec 2017

Organise legendary holiday party at local fancy car showroom.

Inspirational women at RDC event as we push for greater diversity.
Dec 2017

Inspirational women at RDC event as we push for greater diversity.

Pretty solid Halloween in 2017.
Dec 2017

Pretty solid Halloween in 2017.

Volunteer for the day in Sonoma following the devasting wildfires in NorCal.
Nov 2017

Volunteer for the day in Sonoma following the devasting wildfires in NorCal.

Pair with legendary engineer Barry at the pub to design, code and ship our onboarding quiz for My Home.
Nov 2017

Pair with legendary engineer Barry at the pub to design, code and ship our onboarding quiz for My Home.

Employee of the quarter award (AKA the Gorilla). Incidentally has anyone seen the gorilla?
Oct 2017

Employee of the quarter award (AKA the Gorilla). Incidentally has anyone seen the gorilla?

Organise event to build kids' treehouses for Habitat for Humanity.
Sep 2017

Organise event to build kids' treehouses for Habitat for Humanity.

That time we got on the roof LOL.
Sep 2017

That time we got on the roof LOL.

It was over 40, er 100 degrees in Santa Clara so we fetched ice creams from the supermarket and handed them out.
Sep 2017

It was over 40, er 100 degrees in Santa Clara so we fetched ice creams from the supermarket and handed them out.

Attend Stanford D-School for the day. Amazing!
Aug 2017

Attend Stanford D-School for the day. Amazing!

Setup first distribution celebration of shipping across four offices.
Jul 2017

Setup first distribution celebration of shipping across four offices.

Run first team design sprint.
Jul 2017

Run first team design sprint.

My first RDC Hackathon, incredible!
Jun 2017

My first RDC Hackathon, incredible!

Flout company sponsorship of the Warriors and wear a Cavs jersey to Oracle for NBA Finals Game One. Yes, I travelled to Oakland *by myself* wearing enemy colours. One of the best nights out ever.
Jun 2017

Flout company sponsorship of the Warriors and wear a Cavs jersey to Oracle for NBA Finals Game One. Yes, I travelled to Oakland *by myself* wearing enemy colours. One of the best nights out ever.

Lead Employee Engagement Committee to focus on building company morale and team events.
May 2017

Lead Employee Engagement Committee to focus on building company morale and team events.

Coin the phrase 'Local Expert' well ahead of time.
Apr 2017

Coin the phrase 'Local Expert' well ahead of time.

Theme the Tech Blog in browser mostly by tweaking css.
Mar 2017

Theme the Tech Blog in browser mostly by tweaking css.

First day in the Santa Clara office.
Jan 2017

First day in the Santa Clara office.

First day at realtor.com (RDC).
Jan 2017

First day at realtor.com (RDC).

Special message to my team

It has been the honor and privilege of a lifetime to be part of this group, to watch you work, to witness the camaraderie and care for your craft. You never quit on me, always worked hard to put users at the center of everything we do and made me a better leader, teammate and person.

A few others things I've had a hand in

Conceptualised new agent product

Old Digital Agent Product (DAP) was desktop only, disruptive and visually inconsistent. As part of our mantra for native, premium advertising, I conceptualised and coined the name "Local Expert", a new profile and branded product for customers. Whilst I wasn't involved in the final designs, the essence of a listing product would launch in 2019 and become a hit.*

New media products

Redesigned our premium, native placements across RDC to be more customisable and integrated. Units perform  % better than programmatic ads and generate millions in revenue annually. Wrote the code for a single responsive template replacing 6 different files previously to reduce overhead and legacy code.

Driving our commitment to accessibility

Often an afterthought, we aligned the team around improving accessibility by dogfooding the site without a mouse and using the funkify chrome plugin. We chipped away at the code to lift our lighthouse scores from the 40's up to 90+ with work still remaining.