Making it easier to sell your home

🕐 min read

How we designed and built a new app experience and delivered to test in market at lightning speed

Am still writing content and adding screens. Appreciate your patience :)

Overview & role

In 2015, as part of an invention initiative at REA, I proposed we explore For Sale By Owner (FSBO) to see if we could make it work with our current business strategy. My pitch was selected and I was tasked with bootstrapping a small team with limited budget to produce something for market.

Problem & opportunity

FSBO listings were on the rise in Australia and around the world with between 8-10% of total homes sold in the USA annually by owners. We also saw a chance to try a new mobile prime home management experience.

Nice try, kudos for looking at the source code ;)

Oh hai, thanks for your interest!

So glad you've read this far! I've got plenty more to tell you but it's not for everyone so you'll need my passcode. If you're using a Quantum computer it shouldn't take long ;)